There is profound beauty in the simple. A lone flower bursting through an early spring snowfall, a flock of geese flying south for the winter or a single rose on an otherwise ordinary bush. The power of simplicity should never be lost in anything that is to be done. Some of the most lasting and powerful messages are conveyed through simple means. When designing presentation for any size audience the ability to communicate a powerful message, simply, is a skill we should all strive for. I have been guilty of trying to make my presentation “intellectual or slick” in an attempt to impress those that have the opportunity to hear me speak. However, what I have learned time and time again, my attempts at anything other than simple often come up short. Sure,I may have used big words and impressive charts and graphs, and even threw in a few timely and sometimes humorous videos to impressed my audience, but at the end of the presentation I still see that many in the audience have not taken away any information of significance.

What I have found is that for me to be at my best and to convey powerful messages during a presentation, I have to keep it simple. What are the 3-5 points that I want my audience to take home? Too many points can make it difficult for me, and the audience, to stay focused. What is the best image or case that I can use to convey each of those points. Can I create a compelling story at the conclusion of my presentation that reinforces my points and leaves a lasting and powerful message with my audience?

If my goal is to be profound, to say words or convey ideas that will make the deepest impact for my audience, I must keep it relatable and I must make it memorable and I must keep it simple.